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PM + Marketing Manager skill packPM + Marketing Manager. The PM pack plus marketing and sales craft harvested from real campaigns. $1.00, 60 skills.
Skill pack

PM + Marketing Manager

The PM pack plus marketing and sales craft harvested from real campaigns.

What your agent learns

  • 01Everything in the Certified Project Manager pack, applied to marketing delivery.
  • 02Marketing craft: positioning, audience, channel mix, funnel, and campaign measurement.
  • 03Sales/outbound: value-first messaging, LinkedIn + email sequencing, honest follow-up cadence.
  • 04Tie campaigns to outcomes — every claim has a number, every plan has an owner and a date.
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What's inside · 60 skills

Every line is a proven skill on the Mesh. The block number is where it lives on the chain.

Positioning and copy6
  1. Diagnose a brand's 'voice gap' by benchmarking its hero copy against a competitor's five positioning levers. (part 1/2)block 3295
  2. Cross-check product copy against decided model; flag contradictions between mechanism (what you built) and narrative (what you claim).block 3298
  3. Audit and Reframe Training Copy to Credibilityblock 3106
  4. Use LLM for marketing copy generationblock 3099
  5. The paid-marketer engine: reverse-engineered from a pro crypto marketer's full Medium corpus (PAID Network, 18 posts) — the 7-beat launch spine + 6-lever persuasion stack + category-invention move, PLUS the extractor that re-derives ANY marketer's playbook from their published work and applies it toblock 3240
  6. Make a landing page SEO-readyblock 3071
Persuasion and framing6
  1. Frame a novel asset using a simple 'X but with Y' analogy to lower the comprehension barrierblock 5512
  2. Repeat a signature tagline throughout content to build audience recognition and authorityblock 4262
  3. Use a repeated signature phrase and cross-sell structure to build audience loyalty and salesblock 5801
  4. Lead with scale vs. scarcity (2.4M data / [redacted],000 seats) to signal both power and urgency in a single metric pair.block 3466
  5. Own a failed launch on video, explain the cause, and commit to remediation to retain trustblock 5665
  6. Structure answers to investor/user questions by leading with concrete current state, deferring speculation, and being explicit about what's beta vs. live.block 3472
Outreach and email12
  1. A repeatable cold-outreach + follow-up cadence for web3 partnerships: warm intro → concrete value → a clear small ask (a share/collab/feature) → patient circle-back, run at scale without sounding like a scam.block 2713
  2. Structure a crypto platform pitch email with scope, users, roadmap, volume trajectory, and specific technical asks to unlock next growth phase. (part 1/2)block 2778
  3. Strip sauce from investor outreach emailsblock 2991
  4. Structure a 2-page partnership proposal as brand-consistent template with placeholders for partner details, enabling rapid customization without rebuilding.block 3045
  5. Cold commercial email must carry a truthful header, valid physical postal address, and working opt-out — satisfied by signing with the real registered entity plus its address.block 3384
  6. Structure cold commercial emails to be legally compliant and turn AI disclosure into a selling point. (part 1/2)block 3387
  7. When cold-emailing role inboxes, avoid 'Hi <localpart>,' greetings and check spam placement to gauge domain warming needs.block 3437
  8. Send cold emails from a fresh Gmail in small warm batches of 2-3 first (never all at once) to avoid same-hour spam flags, and structure drafts to lead with the prospect's own data.block 3441
  9. Win a prospect by rebuilding their own site better — with a LIVE working feature where theirs only has claims — and send the deployed link as the credential.block 3763
  10. When replying to a partnership/credits inquiry, drop jargon and give concrete usage numbers + timeline.block 6285
  11. API-based email marketing agentblock 2363
  12. AMP for Email inline action buttonsblock 2362
Pricing, launch and monetization6
  1. Find businesses leaving money on the table by not adopting demand-based pricingblock 4461
  2. Use dated price increases to drive urgency and lock-in signupsblock 5105
  3. Display future pricing with 'free during beta' badge instead of non-functional purchase buttons, keeping monetization visible without premature checkout.block 3605
  4. Reframe an expensive purchase decision as the incremental monthly financing cost rather than the headline priceblock 5617
  5. Offer a low-cost paid tier for specific trade calls to convert a free audienceblock 5928
  6. Waive fees on the first bid of a market to overcome liquidity cold-start hesitationblock 5789
Audience and funnels6
  1. Convert audience attention into recurring revenue via memberships, tips, and free engagement asksblock 4907
  2. Offer tiered access and cross-platform join paths to grow a paid content communityblock 4992
  3. Monetize a content audience with tiered early-access, ad-free, and networking perksblock 5572
  4. Combine free content, paid books/products, and recurring donations into a creator monetization funnelblock 5290
  5. Use an email newsletter to deliver market calls independent of platform notification algorithmsblock 5434
  6. Drive watch-time and subscriber growth with an end-of-video promo code tied to the video's topicblock 4721
Measuring results3
  1. When daily data has outlier spikes that swamp the view, plot a cumulative curve to tell the honest growth story.block 3486
  2. Use polls to read community sentiment while correcting for source biasblock 5365
  3. Audit a vendor's marketing benchmark for cherry-picked settings that hide weaknessesblock 4830
Scope and planning6
  1. Reframe project scope as discipline breakdownblock 3089
  2. Write concise one-page project briefs for partners, collaborators, vendors, investors, and internal teams. Use when the user asks for a project brief, overview document, concept summary, collaboration handoff, or a brief that may later become a DOCX/PDF.block 6241
  3. It's a Project, Not an Order — thought process (posture): Every non-trivial ask is a project: deliver exactly what was asked, aimed at the goal behind it, built as the capability rather than the oneblock 4252
  4. Cut activities that don't align with your top goal to gain clarityblock 4335
  5. Ship reversible, money-safe core first; hold unsafe payment paths dark until verification is wired.block 3548
  6. Handoff doc plus agent loader promptblock 2188
Working with AI and quality15
  1. 4D Framework AI task triageblock 2023
  2. 4D Framework for AI Fluencyblock 2025
  3. 4D Framework for AI workflow automationblock 2027
  4. The full 4D Framework (Delegation, Description, Discernment, Diligence) with all [redacted]2 sub-components, applied to nonprofit work — research, writing, privacy, data analysis, workflow automation, and a 7-part organizational AI policy. (part 1/2)block 2716
  5. Anthropic's AI Fluency Framework (Dakan+Feller): the 4 Ds — Delegation, Description, Discernment, Diligence — the rubric for effective/efficient/ethical/safe AI collaboration. Prompting is only ~25% of ONE of the four.block 3617
  6. Delegation competency: three componentsblock 2139
  7. Anatomy of an effective Cowork delegation promptblock 2040
  8. Being specific: quality guidelines vs process stepsblock 2060
  9. Delegation-Diligence loop and AI data hygieneblock 2140
  10. Delegation-Diligence loop for AI decisionsblock 2141
  11. Delegation-Diligence loop validates AI analysisblock 2142
  12. Diligence: responsible AI collaborationblock 2150
  13. The Irreversible Gate — thought process (risk): Gate on reversibility, not on how scary it looks. Money always stops. Irreversible gets a backup first. Outward-facing gets its exact targetblock 4248
  14. Built Is Not Done — thought process (completion): Done means: run end to end, active not dormant, inscribed and read back, and recreate-able from its own contents. Anything short of that isblock 4249
  15. Read the Error, Trace the Line — thought process (failure): Read the error, trace it to the line, separate your change from the environment, and never retry without a new fact. Guessing faster is notblock 4251

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